JEFFERSON PARISH, LOUISIANA
March 17, 2021
FOR IMMEDIATE RELEASE
JEFFERSON PARISH COUNCIL APPROVES NEW PARISH EMBLEM AND FLAG
JEFFERSON, LA – Today, the Jefferson Parish Council approved a new emblem and flag. The rebranding project was a joint effort with the Jefferson Chamber Young Professionals Board.
According to Councilman At-Large Ricky Templet, Division A, “In an effort to make Jefferson Parish the premier place to live, work and play, a rebranding strategy was needed for both the current and future residents of the Parish. We wanted to create something modern that celebrates all that Jefferson Parish has to offer and the future generation of our Parish will be proud to display.”
The Young Professionals developed 35 concepts and narrowed those down to a top nine to present to the Jefferson Parish Council. The Jefferson Parish Public Information Office then worked with Deep Fried Advertising to create a final emblem and flag design based on those concepts for the Council’s consideration. The rebranding project includes a new and refreshed emblem for the Parish, along with a new flag. The previous Parish emblem featured a Brown Pelican, the official state bird of Louisiana. The design was adopted in 1996 and has not been updated since that time. The previous flag included the shape of the parish and was adopted in 1961.
The new emblem is an elongated JP mark, which was created as an abstract representation of the vertical shape of Jefferson Parish. The overlapping letters represent the East and West Banks. The intersection of the two letters is the Mississippi River that connects the two banks together to unite both communities into one parish.
The new flag design incorporates the Brown Pelican and the Huey P. Long Bridge, in an enclosure resembling a sunset over the water. The pelican represents strength, nobility and beauty, while the bridge is a physical and iconic representation of the connection between the East and West Banks of Jefferson Parish. The pelican is perched on the edge of the enclosure which is representative of the steadfast and resilient nature of the people of Jefferson Parish. It is looking to the right indicating forward progress and the future.
For more information about Jefferson Parish, visit www.JeffParish.net. Residents can also receive regular updates by following the Parish on Facebook, Twitter and Instagram (@JeffParishGov) or by texting JPALERT or JPNOTICIAS to 888-777.
Jefferson Parish Public Information Office
1221 Elmwood Park Boulevard, Suite 1002
Jefferson, LA 70123
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Gretchen Hirt Gendron, PIO